The more I read about QR Codes, the clearer it becomes how much further Korea and most of Asia are in using them to facilitate everyday commerce. About a month ago I wrote about the first virtual grocery store in Korea that was made up entirely of QR Codes and a couple of days ago I stumbled upon this gem, the Shadow QR Code. Brilliant. This campaign and its deployment are directly in line with what I feel are the best uses of QR Codes. Not only do they address and solve a clear problem that E mart has, it addresses their pain directly by identifying their slum in sales during 12-1pm with surgical precision and does so in the most creative way possible. Check out the video below and we would love to hear your thoughts.
Check out how this Korean grocery store is using QR codes to create a virtual store in a physical space and eliminating the need for in-store staff.
“Consumers will be able to order and get delivery of 35,000 products, ranging from milk, egg, pasta sauce, gochujang [Korean red pepper paste], tissues and digital cameras, by simply pulling out their smartphones and scanning QR [Quick Response] or barcodes of products shown in the subway station with the Homeplus app,” – Homeplus CEO Lee Seung-han
Welcome to the Contesmo blog! We look forward to posting some interesting industry related news and comments about all things related to QR Codes and Mobile marketing. Please email us any interesting ideas for blog posts or any questions you may have and we’ll be sure to get back to you!