The holiday season is approaching fast. Have you set up a loyalty program for your business?

We all know that Christmas is the busiest retail shopping time of the year so why not capitalize on all that extra traffic that your store will be receiving by setting up a loyalty or rewards program?

By doing so you will be giving all those extra customers a reason to come back to your store at a later date in the year and thus guaranteeing repeat business. Kind of a no brainer!

Not sure how to set up a loyalty or rewards program? Check out Contesmo’s platform and sign up for our 30-Day free trial.

Also here’s a link that shows how some big brands are using QR Codes to increase business in their retail outlets.

We have been hard at work updating our platform to be faster and easier to use. We won’t go into all of the minor changes but here are the major things we changed.

Web app:

• Expiry countdown has been added to the coupon viewer in the web app
• If expired, coupon will automatically show a clear expired message and can’t be used
• Redemption functionality has been added to allow cashiers to simply touch “Redeemed” to prevent that coupon from being used again
• When a coupon is received via scanning a QR Code, the customer can easily view that coupon in the coupon viewer with one touch of a button on the campaign success screen

Customer Dashboard:

• Expiry options in the campaign settings, can be set to expire when campaign ends or a certain time period after the customer receives the coupon, for example: 24 hours, 3 days, 2 weeks, etc…

View photos of these updates

We are continually improving the system so we hope you enjoy these new features and will issue another release for our next batch of updates.

75% of Smartphone owners are using Geo-location based services.

As the popularity of Geo-location services increases, we expect the adoption of QR Codes as digital coupons to follow suit. Check out this latest article from PEW Internet:

http://pewinternet.org/Reports/2012/Location-based-services/Summary-of-findings.aspx

The more I read about QR Codes, the clearer it becomes how much further Korea and most of Asia are in using them to facilitate everyday commerce. About a month ago I wrote about the first virtual grocery store in Korea that was made up entirely of QR Codes and a couple of days ago I stumbled upon this gem, the Shadow QR Code. Brilliant. This campaign and its deployment are directly in line with what I feel are the best uses of QR Codes. Not only do they address and solve a clear problem that E mart has, it addresses their pain directly by identifying their slum in sales during 12-1pm with surgical precision and does so in the most creative way possible. Check out the video below and we would love to hear your thoughts.

Check out how this Korean grocery store is using QR codes to create a virtual store in a physical space and eliminating the need for in-store staff.

“Consumers will be able to order and get delivery of 35,000 products, ranging from milk, egg, pasta sauce, gochujang [Korean red pepper paste], tissues and digital cameras, by simply pulling out their smartphones and scanning QR [Quick Response] or barcodes of products shown in the subway station with the Homeplus app,” – Homeplus CEO Lee Seung-han

Brilliant: http://koreajoongangdaily.joinsmsn.com/news/article/article.aspx?aid=2940729

Welcome to the Contesmo blog! We look forward to posting some interesting industry related news and comments about all things related to QR Codes and Mobile marketing. Please email us any interesting ideas for blog posts or any questions you may have and we’ll be sure to get back to you!